Futbol de Primera Awarded the Exclusive U.S. Spanish-Language Radio Rights to the Mexican National Team

Fútbol de Primera To Continue Broadcasting the Mexican National Team for an Additional Four Years This Deal Adds To Fútbol de Primera's Impressive Portfolio of Properties, Which Includes the 2010 & 2014 FIFA World Cups.

MIAMI, FLORIDA -- Fútbol de Primera (FDP) and Soccer United Marketing (SUM) announced today that FDP has been awarded the exclusive U.S. Spanish-language radio broadcast rights for Mexican National Team for the next four years.

By securing these exclusive rights, Fútbol de Primera, which also owns the exclusive U.S. Spanish-language radio rights to the 2010 and 2014 FIFA World Cup(TM), will remain the dominant player in Hispanic Radio Sports Programming.

'We are very happy to continue working with SUM in this way and continue broadcasting all of these matches involving 'El Tri'. Through properties such as the FIFA World Cup and programs including the Futbol de Primera Daily Show, our goal is to bring Hispanics the best possible coverage of soccer. It is an honor for Fútbol de Primera to continue as the radio home of the Mexican National Team as it begins its work toward the 2010 FIFA World Cup(TM),' said Andres Cantor, Chairman of Fútbol de Primera, who alongside founder Alejandro Gutman has built an unparalleled soccer and sports radio network.

'As we continue to expand and promote the Mexican National Team's Tour in the United States, the partnership with FDP will connect the loyal fans across the country with their national team,' said SUM Enterprises President, Doug Quinn.

The agreement covers all Mexican National Team matches organized by SUM which take place in the United States, as well as all of Mexico?s home World Cup qualifying games and friendly matches as the team prepares for the 2010 FIFA World Cup(TM) in South Africa.

'Since we began broadcasting the Mexican National Team four years ago, we have had a great response from our audience, our affiliates and our sponsors. The FIFA World Cup and the Mexican National Team are the two most important properties in the Hispanic market, and after extending our agreement with FIFA for the next eight years last November, we are now excited to continue as the official broadcasters of the Mexican National Team,' said Alejandro Gutman, founder of Fútbol de Primera.

Fútbol de Primera is the home of the most important exclusive soccer radio rights in the country, including the 2002, 2006, 2010 and 2014 FIFA World Cup(TM), the Mexican National Team since 2002, and South America?s Copa Libertadores. Additionally, Fútbol de Primera carries the Mexican League Game of the Week.  Fútbol de Primera?s Daily Show and Sunday Show, on the air since 1989 and hosted by Emmy award-winning broadcaster Andres Cantor,  is the longest-running, nationally-syndicated Spanish-language radio program in the country.  Recently, Fútbol de Primera launched XM Deportivo, the first 24-hour Spanish-language sports channel on XM Satellite Radio (channel 147).

Andres Cantor, a partner of Fútbol de Primera, is the most recognized soccer personality in the United States. During the 1990, 1994 and 1998 FIFA World Cups(TM), Cantor broadcast the play-by-play of every FIFA World Cup game for Univision. In 2002, Hispanic fans heard Cantor passionately broadcast the FIFA World Cup on Fútbol de Primera radio. He is known not only for his distinctive style, but also for his encyclopedic knowledge of and passion for the sport. His work has brought him multiple honors, including the 1994 Emmy for Individual Achievement and the 1994 Sports Personality of the Year Award of the American Sportscaster's Association. He was chosen as 'Best of the Mic' in a recent Sports Illustrated article and has received two Lifetime Achievement Awards, one from 'Minorities in Broadcasting' and one from Broadcasting and Cable Magazine. His most recent honor includes the first Honorary Emmy Award given out by the National Academy of Television Arts and Sciences. Andres Cantor is the main sports anchor at Telemundo Network.